There are Benefits to Participating in the Oldest and Largest Group!!

SIAA and ICA  Agency Alliance, Inc. offers not only great income potential, often higher than receiving 100% of the gross commission, but also an array of products, training, promotional and other benefits.  Since 1983 SIAA has been providing Independent Insurance Agents an alternative to the pressure of meeting high production requirements, changes in underwriting appetites and rate adjustments.  SIAA has a unique blend of market availability in conjunction with other available services such as marketing programs, educational learning, direct access to insurance company resources including underwriting, claims and marketing, your own agency identity with your agency name on the policies and many more services and resources.

Comparing various groups often boils down to one basic question.  Who provides the best income opportunity and what does it cost to participate in the Group?  SIAA has been offering its program services long before any other groups.  SIAA has perfected the model of providing great income opportunities and access to the best markets.  In fact, the SIAA/ICA’s model, along with modest member agency success, can provide income in excess of 100% of the standard insurance company commissions and the cost of membership with SIAA and ICA.  This brochure provides an Income-cost comparison of SIAA/ICA to three other groups offering access to independent agent markets, usually without other  benefits.  The three groups are real groups offering the highest income earning potential.  As you will be able to see the SIAA model offers the best solution once an agency has reached a very modest level of success.  Please contact ICA with any questions at 888-227-1910.

Compare Contracts Before You Sign

Carefully Examine Who Has Control of Your Book of Business

Comparing entire Agency Group contracts can be very revealing.  It is easy to promote how fast it is to join a group and start receiving Income potential.  It can be a whole different story when it comes time to sell your book of business or even just leave.  100% equity ownership can have a completely different meaning when you must either sell your agency back to the Group, or to another member of a Group,

without a market value established prior to signing the membership contract.  There can be limitations when leaving a Group such as agreeing not to get an agency appointment with any company the Group has placed your business when, in fact, it is the most competitive company for the customer.  There can be a non-compete for as long as 2 or more years on the business you had to leave behind when selling your book back to the Group.  There may be difficulty replacing business that was placed with a Group using the Group’s name as the agent on the policies requiring the agent to solicit a broker of record letter from ALL of his or her customers.  The whole process can an have an explosive effect on your ability to  receive the market value of your agency should you decide to leave the Group.

SIAA/ICA strives to get its member agents direct sub-producer contracts with at least 90% of its companies.  This allows easy portability of the business if the member leaves or sells the agency.  The SIAA/ICA contract, when reviewed by an attorney, is usually the contract recommended because of the clear description on how a member can exit.  SIAA/ICA’s contract allows the member to sell or transfer the agency’s business to any third party, at any value the agency is offered, without interference from SIAA/ICA once the contract is closed.

Paid Compensation Comparison SIAA/ICA Group 1 Group 2 Group 3
Total Premium $1,000,000 $1,000,000 $1,000,000 $1,000,000
Base Commission  % 15.0% 15.0% 15.0% 15.0%
Gross Paid Commission $150,000 $150,000 $150,000 $150,000
Percentage of Commission

Paid To the Agent

100% 80% 90% 100%
Supplemental Commission – Nationall Parnter Companies 1.5% 0 0 0
Supplemental Paid Commission $15,000 0 0 0
Total Gross Paid Commission– Nationall Parnter Companies $160,000 $120,000 $135,000 $150,000
Management Service Fee—9%  ICA -$14,400 ?0 ?0 ?0
Annual Admission Fee (5 yrs only)  ICA -$1,200 ?0 ?0 ?0
Net Total Commission Income $145,500 $120,000 $135,000 $150,000
Gross ICA Earned Profit Sharing $15,000 ?/0 ?/0 ?/0
Profit Sharing % Paid to Agent 70% ?/0 ?/0 ?/0
Total Gross Paid Profit Sharing 2015 (Loss Ratio  59% or  Less) $10,500 ?/0 ?/0 ?/0
Total Compensation

Paid to Agent

$159,900 $120,000

+Charges      Fees


+Charges     Fees

$150,000 +Charges

The computations are based upon the following criteria:  Total premium is equally distributed between Safeco, Travelers and Allied Insurance Companies with half of the premium as renewal business and half the business as new business to the companies.  Profit Sharing is based on 2013 results and paid to agents in 2014 by SIAA/ICA.  Variations in commissions by insurance companies for the type of risks written have been averaged out to 15%.

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Staying Competitive During Changing Times

Survival for an independent insurance agent becomes more difficult every day.  The modern consumer has a plethora of insurance options to choose from, and those options are available in many forms.  The independent insurance agent who offers policies from one or two companies often finds themselves left by the wayside as consumer insurance options mushroom.  And now compensation to the agent is under attack by many insurance companies.

So how does an honest, hard working insurance agent stay competitive during changing times?

Is it possible for an independent agent to have the ability to offer more than one or two insurance options?  Better yet, is it possible to have access to multiple insurance options while maintaining your agency’s personal touch and identity?

The answer to all those questions is Yes!

By joining the ICA network of independent insurance companies, you’ll have a chance to build a strong independent agency.  Here are a few of the services that the ICA network offers:

  • Access to premium insurance markets and products for both personal and commercial policies
  • One-on-one commercial insurance education courses, ranging from beginning to advanced. In addition to courses, ICA education offers mentoring programs for sales skills improvement
  • Knowledgeable guidance as you build and market your agency’s brand
  • Tips on how to expand your customer base
  • ICA will provide access to solid, proven, customer leads
  • All of these benefits and at the highest compensation levels

By joining forces with the ICA network, our group will help you move your agency into uncharted, new territories, and provide you with a guaranteed income.

In addition to the services offered by ICA, you’ll have access to the power of the National Insurance Agency Alliance (SIAA).

SIAA consists of more than 4250 independent insurance agencies across America, and continues to grow by over 400 new member agencies annually.  237 of these member agencies began as start-up agencies, who, with the assistance from SIAA Master Agencies, benefited from immediate access to top-rated, competitive insurance companies.

Not all of SIAA’s new members started from scratch.  147 agencies were local independent agencies.  With their membership in SIAA, these agencies now have access to competitive insurance companies.

Since 2008, the new written premium through SIAA has grown over $6 Billion.

There are more benefits of an SIAA membership, such as:

  • Appointments with competitive companies. With SIAA membership, you’ll have access to benefits comparable with those of a much larger company
  • Top commissions, additional supplemental compensation and profit sharing

With your membership in SIAA, your agency will benefit through stability of being part of a group comprised of over 4200 members, that writes billions of profitable premiums annually, and has access to many competitive companies.

ICA and SIAA work together to help build quality agents through the many programs offered including our one of a kind education, training and marketing program.  We care more about the quality of our agencies than the quantity.  If you believe your agency is a quality agency, and would like to join the SIAA team, contact  ICA Agency Alliance.


August 2016 Newsletter

Did you know…

Broker of Record letters also known as BORs or AORs (Agent of Record) allows the policy holder to designate a new broker for their insurance policies without changing companies. This allows the new agent to manage the policyholder’s insurance. Once the Broker of record is accepted by the carrier the broker of record may receive copies of all communications to the policy holder and may receive all quotes, policies and notices on behalf of the policy holder. They may also obtain and evaluate insurance quotes and policies and recommend changes to existing policies. This can be a great way to add to your client base. Remember, in order to be compensated for the BOR, they must be sent into the carrier within 60 days of the expiration of the current policy but no later than the expiration date of the current policy.

However, obtaining the BOR/AOR is the first step in converting a client to your agency. The BOR must be sent to the carrier and they must notify the other agent of this change. The carrier must also accept this change. Newly completed accord applications (in full) and currently valued loss runs must also accompany the BOR request as a BOR/AOR is considered new business to the agency and the applications and loss runs are a requirement of the carrier, and they must have them on file. Also, by obtaining the completed and signed application it not only allows the agent to have a better understanding of what the risk consists of and what their losses are, but the agent also has the insureds acknowledgment that the information provided to the agent is correct. Without this on file, if a loss were ever to occur or a problem arose as a result of the information provided, it could create an Errors an Omissions claim on the part of the agent due to a lack of insured signature on file.

BOR/AORs may also be used during the quoting process of new business. Perhaps the client has gone to another agent before finding you and they have quoted the carriers you represent and blocked you from quoting these carriers. BOR/AORs are acceptable to use in a situation such as this and just like the renewal BOR/AOR new applications with the insureds signature are required.

Let us help you round out all of your accounts and become a million dollar agency!


Restaurant – Guard

Painting Contractor – First Comp

Lessors Risk – Travelers

Air Conditioning Sales/Service – Liberty

Restaurant – Allied

Boat Repair Shop – Amtrust

Concrete Contractor – Pinnacol

Lessors Risk – State Auto

Technical Consultant – Travelers

Painting Contractor – Liberty

Food Distributor – Amtrust

Gutter Repair – Liberty

Non-Profit Organization – The Hartford

Farm/Ranch – Travelers

Electrician – Pinnacol

Paving Contractor – Amtrust

Lessors Risk – Guard

Auto Body Shop – Guard

Landscaper/Tree Trimmer – RPS

Condo HOA – Travelers

Music Studio – The Hartford

Auto Body Shop – Guard

Commercial Highlight:

Performance Bond: A written guaranty from a third party guarantor (usually a bank or an insurance company) submitted to a principal (client or customer) by a contractor on winning the bid. A performance bond ensures payment of a sum (not exceeding a stated maximum) of money in case the contractor fails in the full performance of the contract.

Performance bonds usually cover 100 percent of the contract price and replace the bid bonds on award of the contract. Unlike a fidelity bond, a performance bond is not an insurance policy and (if cashed by the principal) the payment amount is recovered by the guarantor from the contractor. Personal Lines Highlight:

Pet Insurance: A policy purchased by the owner of a pet that will lessen the overall costs if expensive medical bills are incurred by that pet. This is similar to health insurance policies except that it relates specifically to pets and will cover, either fully or in part, the often expensive fees that are incurred during veterinary procedures. Pet insurance started in the U.S. in 1980, and was the first policy was sold in 1982 for television’s Lassie.

The cost and coverage changes with which policy you get and for what type of animal you’re insuring. For instance, it costs more for an outdoor cat than an indoor, and premiums are higher for the percentage of coverage you wish to buy.

Newsletter May 2016

Did you know…

SIAA MarketFinder is a resource created by Alliance Program Services, a member of the SIAA family of companies, exclusively for SIAA member agencies.

MarketFinder’s Specialty Insurance Programs offer SIAA Member Agencies a wide variety of specialized coverage for their personal and commercial clients. Our carrier partners are selected for their experience, expertise and financial strength.

Jun (CA)

I was grateful to have found ICA and Bruce as my guide to this new path in my career. ICA held my hands and each one of the staff has been very helpful in getting me and my independent agency up an running.

Alex (CA)

SIAA has been hugely instrumental in helping me choose an office location, directing me toward niche carriers and just providing overall guidance and support in getting my agency growing.

Jolynn (CO)

Taking the course with Barb has allowed us to quote business risks we would have otherwise turned away, increased our confidence, reduced our errors and increased our sales. I would recommend the class to any agent considering adding commercial insurance to their business.

Dave (CO)

I’d like to comment on the BIA Education Program and how it is going after 6 weeks. This program has enhanced my understanding the commercial policy and the importance of reading and fully understanding policy; the inclusions and the exclusions.

Tom (CO)

“The biggest benefit I am getting oiut of the BIA Classes is the confidence in knowing what I need to ask to get a quote/business correctly. I have been in the insurance industry for 15 years and Business insurance is the most intimidating insurance I have dealt with. The classes are doing a great job of explaining the purpose of why the insurance is needed and how the insured is protected. I wold have been selling business insurance a lot sooner if I had these classes so they have an understanding of what you need to know and look for with business insurance.

By the end of the classes I know I will be 100% confident in all of the aspects of the business insurance arena.”